Try standing in front of a group of people and introducing yourself using someone else’s name.
Does it feel uncomfortable? Do you feel a little 'out of touch' with yourself? Are you afraid you may have confused your audience - perhaps they will be unsure of who you are?
You have just tinkered with an important element of ‘your’ brand. Certainly, it is not the only element; after all, “what is in a name, surely I am more than that?” Yes, you are, but you have spent many years weaving the picture of who you are and this mosaic has become clearly defined at an emotional level within you. Your name, the way you dress, your behavior and your intellect all go into defining you; and all of these attributes of your brand are part of telling others who you are. Of course, as you go through life you will update various aspects of your brand (your dress, your intellect/knowledge, and more) as your personal situation changes.
The same is true for your company. There are many elements in creating an image that effectively communicates your message to potential customers. And, getting these elements right is a critical part of creating a successful business. At 90Degrees we do not just develop names, logos, by-lines and stationary – we develop a message that makes your company stand out from the crowd.
“Powerful by-lines seem to be a specialty of 90Degrees. We have gotten so many compliments on ours!”
Doug Nocerino, President, ENEXDI